基于網(wǎng)絡(luò)熱度的武漢市餐飲業(yè)類型與空間異質(zhì)性

摘要： "網(wǎng)紅經(jīng)濟(jì)"是一類城市商業(yè)新業(yè)態(tài),而"網(wǎng)紅"餐飲業(yè)類型與空間布局的探究相對(duì)較少.因此該文以大眾點(diǎn)評(píng)網(wǎng)提供的武漢市餐飲業(yè)熱點(diǎn)為研究對(duì)象,搜集統(tǒng)計(jì)地理區(qū)位、評(píng)價(jià)等級(jí)和經(jīng)營(yíng)模式等指標(biāo)數(shù)據(jù),利用聚類分析法將"網(wǎng)紅"餐飲業(yè)分為6大類型并進(jìn)行特征分析,利用核密度分析、最鄰近距離法研究其空間分布特征.發(fā)現(xiàn)大部分"網(wǎng)紅"餐飲業(yè)網(wǎng)點(diǎn)位于客流量較高,交通通達(dá)度較好的城市中心商圈附近,同時(shí)普遍有著良好口碑,而消費(fèi)者有著較高的消費(fèi)熱情但也沒(méi)有迷信品牌.從而給"網(wǎng)紅經(jīng)濟(jì)"的發(fā)展和城市商業(yè)格局優(yōu)化提供參考建議.
"Internet celebrity economy" is one of the new urban commercial activities, while there is little research on the classification and spatial heterogeneity of it. Taking Wuhan catering hotspots provided by dianping.com as the research carrier, the classification factors of location, comments and business models were collected. The "Internet celebrity" catering industry were divided into 6 kinds by cluster analysis. Methods of k-nearest neighbors algorithm and kernel density estimation were utilized to clarify the spatial heterogeneity. It is concluded that most of the "Internet celebrity" restaurants are located in central commercial districts with high passenger flow and good transportation accessibility. These restaurants are generally highly recommended. Customers with relatively high enthusiasm do not have blind faith in brands. We also provided some suggestions on developing "Internet celebrity economy" and optimizing urban business layout.